Black Friday, Online Sales and New Record
Black Friday proof to be haven for online shoppers and great online opportunity for retailers. This year was very special break last year’s record with a 21.6% growth. Adobe notice a great increase in online shopping, surpassing $3 billion spending for the first time, reaching $3.34 billion.
$1.2 billion of the total spending occurred through a mobile device. According to Adobe, mobile accounted for 55% of visits to retail websites during Black Friday, with 45% of it coming from smartphones and 10% from tablets.
- Top selling electronic products: Apple iPads, Samsung 4k TVs, Apple MacBook Air, LG TVs and Microsoft Xbox.
- Nintendo NES Classic, PlayStation VR bundle, PlayStation 4 Call of Duty Black Ops bundle, Beats Solo, Nintendo 3DS XL Solgaleo Lunala Black Edition, and Xbox One S Madden NFL 17 Console Bundle were extremely popular.
- The biggest discounts were seen for tablets and televisions.
More and more customers shopping and searching for deals on website not on local stores.
Tamara Gaffney, principal analyst and director of Adobe Digital Insights said:
“With the full day total coming in at $3.34B Black Friday may have just dethroned Cyber Monday’s position as largest online shopping day of the year. Shoppers are still buying at higher than expected levels in the early morning hours of Small Business Saturday.”
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