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Bing to put local product data in its search results

Local Corporation and Microsoft have signed an agreement allowing information from local stores product inventories to be added to your search results in Bing.

The technology is derived from Krillion, taken over by Local Corporation, and will provide relevant info on whether or not products by participating retailers  are even in stock.

This will be initially rolled out in the U.S. with participating retailers including Costco, BestBuy, Kmart, Office Depot and Wal-Mart.

 Research by Local Corporation also supports the notion that most purchases are still in local stores and around half of shoppers rely heavily on online research before making a purchase in a physical retailer.  This should in theory reduce time wasted looking for items so will be useful to consumers.
Microsoft says the changes wont change the way results are ranked based on relevance.

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