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Bing Focuses on Site Safety in its Search Pages

bing logoIn its renewed vigor to take on Google, Microsoft has been revamping certain features of its search engine.  Alongside improved image search Bing is improving the quality of information it gives in order to warn users of dangers identified with various sites.

The new screen allows a detailed explanation of the cautions it has identified to give the user control.

This does not show as default but it will show if you want to know why the site has been blocked.  A graphic detailing this is shown below:

BSSP-Blog

Personally it seems a bit surprising Bing hasn’t thought about a traffic light system that could indicate certain areas for caution which could, if clicked or hovered over, show up the reasons. This could be because of excessively low ratings on independent review sites, indications of financial fraud, or even such factors as being excessively slow or resource intensive to load a page (ideally perhaps, contextually, for example, by detecting your device, connection speed etc, even using average load times for previous site visits or factors that have caused the page to fail to load already on your device).

You could also decide what factors you particularly dislike about sites and maybe have these flag up.  If we are to submit to greater use of our search histories, why not have a feature that tracks how long you have spent on a site with a similar search term and if you did spend a long time on it / low bounce rate over many visits, these could be boosted up automatically for you. Gathering historical data from clusters of people with similar interests and searchers should boost contextual semantic search result matches (which no doubt is used to some extent already), which would require tracking your past interests (a bit creepy, sure, but on the other hand perhaps you can group searches by interest and type and place some on a ‘do not track’ list that you don’t want search engines to keep historical data on which is identified to you).  The problem with this is largely the use of search by people on shared devices.

Or perhaps they have considered all that and it was rubbished in their consumer research!

 

 

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