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Bing and Google Adwords

Bing and Google Adwords.

Google, Microsoft, and Yahoo published their annual revenue reports. Microsoft celebrated a 23% year over year growth in search advertising. Bing and Yahoo’s reports paint a really wonderful picture of Bing Ads’ growth this past year. Bing grew to 19.7% of the US search market share . Yahoo saw a 10% increase in paid search clicks over the past year. Both making strides in areas Google Ads.

Bing Ads has some powerful advantages for advertisers that Google Adwords simply doesn’t:

  • Firstly, cheaper clicks. Better positions. Less competition.
  • Secondly, Bing allows to assign different campaigns different time zones. This makes ad scheduling strategies far easier to manage in Bing, particularly if your campaigns reach internationally.
  • Better device targeting options.
  • More it allows users the flexibility of targeting just Bing & Yahoo, just search partners, or both, at the ad group level.
  • Bing does have the option to include close variant queries as matches. But, it remains just that: an option.
  • Google offers no kind of demographic-based targeting on the search network. Bing Ads allows control which gender and age demographics. Users can adjust their bids based on MSN users’ gender and age range from -90% (effectively minimizing their reach of that audience) to +900%.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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