Contact Us

Biggest AdWords Announcements in 2016

In 2016 Google brought plenty of changes to Google Shopping, the Search Network, and of course AdWords. Hence, implementation of new ad formats influence mobile optimization, and a countless list of others.


The most famous announcements are:

  1. Firstly, Google GTIN Requirements for Advertisers – A GTIN is an internationally recognized identifier for a item that helps Google understand exactly what advertisers are selling. GTINs it is Global Trade Item Number for products from a specific list of brands. Google has stated that GTINs will assist them in better understanding the types of products retailers are selling.
  2. ISO campaigns™ effect priority settings and negative keywords to isolate and allocate more aggressive bids and budget to certain high value searches. Search queries are performing well, and ISO Campaigns™ are one of the best ways to do that.
  3. Accelerated Mobile Pages. Slow load times are a major issue for online shoppers. AMP is going to continue to be adopted by site owners across the web. Accelerated Mobile Pages should help to solve these problem.
  4. Google announced that they were going to be removing text ads displayed on the right sight of the SERP on desktop search results. This change apply only to text ads.
  5. Seller Ratings and Product Reviews enhance Product Listing Ads. Google gathers seller ratings from reputable sources that aggregate business reviews. Start system works very well and impress customers.
  6. Finally, Expanded Text Ads, Responsive Ads, and Device Bid Adjustments. Advertisers now have the ability to highlight products or services. They witness nearly 50% increase in text space. It makes a lots of difference.

So there has been plenty of changes to grapple with.

If you need any help with increasing your search performance or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.

This article was posted by

Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu