Best and Worst Black Friday Landing Pages This Year
There are so many sales all through the year, now. It seems that people need a lot more encouragement nowadays to go on a crazy black friday shopping spree as so many did not too long ago.
This means that the companies taking part need to to put in a lot of extra effort to ensure their customers are excited to purchase from their store.
Landing pages need to be up early – all year round in even, if they want their search status to be high. Adapting the pages depending on the time of year, including good, useful content and having a email signup are all important to keep the customer interested.
The Worst Black Friday Landing Page
When searching for ‘Very Black Friday’, the results clearly show poor preparation. There are 2 results, which will cause confusion for online shoppers. ‘Black Friday 2017 | Black Friday Deals’ is the first result, and the second is simply ‘Black Friday Week’. The First link will take you to the correct landing page. However, the second seems to arrive on an out of date page with the only unique content being a plain text area reading ‘Black Friday Week’
Their landing page is very basic. a lot of plain text, low resolution social media icons. Not a lot of effort seems to have been put into this landing page. Not only that, but their sister company, Littlewoods, has the exact same landing page. And a visitor might be wondering ‘When is Black Friday?’. Well, they won’t find the answer here.
The Best Black Friday Landing Page
When you search for ‘Game Black Friday’, you are met with this as first result. It is very clear that it is up to date. The rest of the results page also refer to Black Friday 2017, so all results are up to date.
They even put a very handy message reading ‘Check back Thursday 23rd November’ encouraging customers to take advantage of their early sales.
Game has a clear form for registering your interest, and asks for details such as age and location. This is excellent to for their targeted marketing. Their is no point in advertising 18+ games to 12 year olds, or telling someone in London about an event in 4 hours away.
Toward the bottom of the page there are some great call-to-action button tempting visitors with deals on consoles and games.
Further down there is some information on rewards, trade in, delivery and their app.
Game certainly have taken full advantage of this opportunity. They display all they have to offer with their Black Friday Landing page and set the bar high for competition.