Benefits of using data as content
Did you try to use data as content? News site Buzzfeed is the champion when it comes to data driven texts. They are great in click-bait style headlines.
This organisation mixes them with regular headlines and experiments, checking what is drawing readers in.
They fish through information on demographics, who is reading text and allowing marketers to recognize how to create better composition through trial and error.
It can add authority and interest to use stats to back up our text. How to achieve good results from this?
Here’s a few tips for you:
- Firstly, use social media platforms. This will help to identify who you should be targeting from those already following. Also, feedback can be monitored on social media.
- Focus on engagement.
- Monitor your client’s engagement stats, check when best to share data on the most important platform.
- Take advantage from different types of data like age ranges, gender, reactions, ethnicity, demographics. You can obtain such data via Twitter, Facebook, survey, Twitter hashtags, feedbacks.
- Mention in your text credible sources like scientists, politicians, charity spokespeople, CEOs etc.
- Use question and answer tactics, you can ask for age, sex, favourite brands, hobbies etc.
The results give us information which we can use while creating our content.