Battle Between Content for Identical Search Terms
Would you like to easily win a battle between content for identical search terms? In this article we will give you a few basic tips how to identify which page should be victorious in this conflict.
Many ecommerce sites have URL clashes while content fighting for a ranking for the same term.
What can we do to avoid this battle? We are fans of Fabian military strategy. No big battles, just a clever plan of action designed to achieve a long-term or overall aim.
Firstly we need to recognise that we are confusing Google and our customers. BrightEdge and SEMrush are very helpful in sorting out your URL data and if you having this issue then it needs to be sorted a.s.a.p.
Start from checking if you have the same thing on multiple pages. If this is the issue clean up the content, work on your backlink profile of each page and 301 Redirect the pages to the URL that you want to stick with.
Then you need to answer the important question of which of the pages you want to rank for particular terms.
You need to do some important research. Metrics like bounce rate, number of conversions help you with making the best decision.
Bounce rate needs to be analysed first. Comparison of results shows which website page provides a better experience for users and meets the exact needs of your customers. Content plays an extremely important part in this show.
Conversion rate analysis shows you which pages content leads the user closest to the buyer funnel, which content is most likely to increase sales and online profit.
If you need any help with increasing your digital activities or more tips on content marketing or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.Telephone: +44 (0) 844 543 0980