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Back to Basics – Part 4 – Social Media and Content


In this part of our Basics series we will introduce social media.

Google and Bing also likes it when you have a social media presence (additional blogs on social websites like Google+, Facebook, Twitter etc.)  Both Google and Bing look for signals from Social Media sites linked to your main site, to assist in ranking you.  They usually look at likes, number of followers, the number of shares and retweets, and even ranks who is doing the sharing/retweeting to determine their authority.  It’s also known that Google particularly rewards ‘plus 1’s’  and other activity on a Google+ page.

Getting linked to by a top social media page can astronomically boost your sites rankings as well as generate a lot of traffic directly.

One way of updating all those social media accounts is to have one blog on your main site, and then have this blogs content automatically link up to your social media accounts. These special feeds automatically create new entries in these accounts when you update your blog. A good SEO company will be able to set these up for you.

And if your social media pages receive a lot of traffic, there is going to be traffic feeding through to your main website, because there will be links to more information. If you can do business through say a Facebook page directly, its irrelevant that this came from Facebook and not your main site. This does not qualify as duplicate content to Google.

But duplicating your content onto mega-sites like Facebook does boost the chances of getting traffic, because these pages also show up in Google search results and because those sites have tremendous domain authority, they will rank well.

In this blog post, you can read some more about two topics covered in Part 2 and in this post, building ‘backlinks’ and generating more traffic using syndication networks, and the ability to set up feeds from your website to update social media pages automatically.

Using a content management system like WordPress as the basis of your website is an excellent, user friendly way to add a blog to your site, and there are tools to help with link building strategies that you can add as plug-ins.

The key with Syndication Networks, which can count as Social Media, is that you can use Guest Bloggers, who can post on your site, and on other sites with a link back to you. These guest bloggers should always include a link to their bio/home page, particularly on Google+, and this benefits both you and them. Google likes to see this kind of back and forth backlinking, as a sign of good quality bloggers. When they blog on another site they should link back to your page with similar content but in greater depth to create a reason for readers to follow through to you. They should always have a bio and post on professional blogging sites that maintain a good quality of (non-spammy) links, or a good quality blog of their own. You can still pay for these bloggers to post on your site or on theirs.

The author authority is an important signal that Google uses to identify good quality blogs. Authors on the Google+ social network who enter into the authorship system can gain a big boost in organic search rankings, as long as their material gets viewed, linked to or shared. Links from these authors to your site should bring both visitors and boost site rankings. Having such an author writing on your site will boost rankings.

For more on how Google Authorship works, see here

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