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Australia Land for International Retailers

Is Australia an interesting land for international retailers? Is this geographical region a good option for international brands?


Figures from WebAlive show that:

  • Online sales can exceed $32 billion in 2017.
  • In the last year, digital retail comprised 7.3% of total retail sales, which is considered low. This low percentage of online sales to retail represents massive opportunity.
  • Online fashion is considered to be big $3.15 billion market.
  • More then 60% of that money is spent with Australian retailers.
  • Online fashion sales represent 15.7% of total retail sales.
  • Fashion sales grew by 20% as at June 2016.
  • The growth occurred mostly in the cities.

What are the advantages of Australia’s online international  market?

  • Firstly it is second wealthiest nation in terms of wealth per adult.
  • Secondly economy is dominated by its service sector.  The government’s global debt is lower than most other advanced economies.
  • Also, Australia has a high standard of logistical infrastructure.
  • 85% of Australian’s had access to the internet in 2016.  This number of online users grows at a rate of 1.7%, which is considered very high. Also, there is riseing number of handheld devices.
  • Social Commerce can drive engagement and complement the retail strategy. The Australian consumer wants to engage, it comes down to the standard of content and conduct by brands to leverage this opportunity.
  • Australia is currently ranked 51st in the world when it comes to internet speeds.

There are more positive dynamics to making this land a very appealing option for international retailers.

If you need any help with increasing your digital activities or more tips on new search or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.

Please get in contact with us here at Network Intellect

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