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Artificial Intelligence in Retail

Artificial intelligence in retail. Top retailers use technology like augmented reality (AR), machine learning, and artificial intelligence (AI). It creates better shopping experiences across channels.

For retail companies, AI creates an opportunity to bridge the gap between virtual and physical sales channels. Its core activity this year.

Also, AI in retail is taking shopping to a new level. It refers to the power of a computer to copy and exhibit intelligent human behavior.

Examples of artificial intelligence in the retail:

  • Firstly, Sephora launched its Color IQ product in stores in 2012. Color IQ is an AI-powered product that scans shoppers’ skin. It helps to provide customized shade recommendations for foundation and concealer.
  • Secondly, Olay Skin Advisor analyzes shoppers’ selfies to diagnose their “skin age” and problem areas.
  • Also, Stitch Fix uses AI to tailor apparel recommendations to its customers at scale. Stitch Fix delivers personalized recommendations on a monthly basis. It allows the customers to keep what they love and return the rest.
  • North Face has leveraged IBM Watson’s machine learning technology to: “help you find the perfect jacket for your next adventure.”
  • ASOS uses AI to recommend clothing sizes to shoppers based on what they’ve purchased and kept  in the past.
  • Also, Amazon’s Echo devices can be used to shop via voice from Amazon. A variety of third-party retailers are joining in on the machine learning trend by allowing customers to shop via Alexa from their websites as well.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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