Contact Us

Are you flying with Hummingbird?

What is a search algorithm?

It is a problem solving routine, which uses computers to effectively search billions of web pages and filter them into the best possible results for each user query.

What is “Hummingbird”?

This is the name of a fairly new algorithm that Google uses and keeps updating to provide users with better results for their searches. Google has several of these each usually with unusual and confusing names.

These focus on different things, like indications of the quality of site. Hummingbird focuses on interpreting the meaning and purpose of the search query so to improve matched results at the very beginning of the process.  It is part of a move towards ‘Semantic Search’, where computers attempt to interpret words more like human language, identifying meanings that alter the relevant results.

It attempts to add intent via context.

hummingbird

Also, Hummingbird presents a new approach to SEO which allows companies to increase the list of potentially profitable keywords in their SEO targets. Hummingbird acts a bit like a reader.

We can help these changes in Googles search machinery by focusing our own efforts semantically.

Tips for doing keyword research:

  • Firstly, Keywords Ideas – research and generate as much new suggestions as possible

Hummingbirds_at_feeder

  • Words – pick the keywords that are truly relevant. Google Keyword Planner can be very helpful and misleading in the same time. Choose words that signal commercial intent, rather than a hunt for information. Quick-sale words including buy, coupon, discount, deal, cheap, or shipping achieve good results.
  • Analysis – research how chosen keywords rank and detect keywords with higher commercial intent by looking at their estimated cost-per-click bids.

 

ptak

  • Competition – research the performance of the competing domains, identify the backlinks they have to the search landing page, check the quality of on-page optimization of the competing pages by scanning their titles, descriptions, content, and internal link anchors, research quality of their content and popularity in social media.

Hummingbird (1)

It is worth removing all keywords that your competitors have ranked for, even if the KEI (Keyword Effectiveness Index) is good. With millions of sites competing for rankings for a given keyword, it will take you a while to rank high for the term. Also discard keywords and phrases with the worst KEI; these terms have both intense competition and low search volume, so optimizing for them is not worthwhile at this point.

Out of the remaining keywords, choose the ones with the best KEI.

2253646152_57a401ce4a_z

 

 

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu