An Ad-free Internet?
We, a marketing marketing company that does a lot of PPC, would naturally not be too enthusiastic about an ad-free internet. But a company called eBuzzing has recently done a basic calculation of how how much you’d have to pay if you wanted to have no ads whilst browsing. Their calculation was based on how many users there are and how much ad revenue is created.
They calculated from this that it would cost each user about £140 a year to have no adverts.
When quizzed on this, 98% of responders said they would not pay this much. However there is some other information learned of interest to those in the Paid Search field:
63% – rising to 75% for 16-24 year olds, click through video ads as quickly as possible, showing that the more familiar generation is even more adverse to them than older generations.
Most (around 80%) however did not click away from the video because of an advert, but around 15% regularly muted the sound.
What I found most surprising however is that so few use ad-blocking software, just 16%. That is particularly good news for those employing this kind of advertising.