Amazon and New Model for Customer Experience
Amazon is offering hundreds of millions of products. Also, it give opportunity to compete aggressively on price. This is one of the reasons it has been so successful in winning over consumers.
Also, this market place alters buyers expectations of how they want to shop, putting pressure on competitors.
Amazon still has great chances to grow its position in some of retail’s most lucrative markets.
Which are the most interesting sectors?
- Groceries – AmazonFresh become home grocery delivery service in 2008. It is great service but Amazon has bigger ambitions then AmazonFresh and AmazonFresh Pickup.
- Amazon Go it is unique customers service. It allows buyers walk into a store, select their items and leave, all without ever having to stand in a checkout line. Would make Amazon to the fifth largest grocery retailer in the U.S.?
- Second interesting model is Echo Look. It is integrated with Amazon Style Check, which uses machine learning and human feedback to help individuals decide which outfits to wear.
- Also, Amazon launched into beta Prime Wardrobe. Firstly, all shipments come in a resalable box with a prepaid label, making it easier for customers to send back returns. Also, Amazon will offer Prime Wardrobe customers a 20% discount on an order when they keep five or more items from a shipment. Prime Wardrobe will be available at no additional cost to Prime subscribers.
Amazon approche is very interesting. It use technology to make customer service better. It can reshape retail markets.
Finally, If you have any questions around anything, feel free to get in touch. We would love to hear from you.