Contact Us

Amazon and Google PLAs

Amazon’s use of Google PLAs seems to have progressed in January. According to Internet Retailer, Merkle “found that Amazon only appeared in four of the reports in December, but by mid-January, Amazon appeared in more than 20 reports,”. It could be a test.

This could have a big impact on other retailers using PLAs.

Google PLAs were launched in 2012. Amazon’s turndown to buy PLAs hasn’t hurt Google. PLA spending rose 30% in Q4 2016, and clicks grew by 43%. For retailers, PLA clicks now account for almost half of their total Google ad clicks.

 

According to Merkle’s senior director of research, Mark Ballard:

“The conventional wisdom around why Amazon had refused to participate in Google Shopping. It has been that doing so would strengthen Google’s position in the battle to be consumers’ first destination for product searches by making Google’s results more complete.”

Amazon appears to be more aggressively bidding for PLAs on mobile devices.

Therefore, Internet Retailer notes,

“its impression share of phone PLAs is about twice as high as it is for desktop PLAs.”

Amazon is planning to buy more and scales up its efforts significantly. Retailers advertising through Google Shopping will want to closely watch Amazon.

If you need any help with measuring and optimising your performance, or in analytics, then please get in contact with us here at Network Intellect.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu