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Almost 40% Of Internet Time On Mobile Devices

Many marketers still think of mobile marketing as something they can afford to think about at a later date. This could not be more wrong. The Internet landscape has changed drastically.

The PC is now just one of several pieces of hardware that people use to access the Internet. Consumer PC sales are slowing down and are unlikely to grow again in the future. The younger generation use SMS (or messaging) to communicate, while email is perceived to be fairly outdated. The same may become true of the PC.

Report findings revealed that mobile now accounts for almost 40% of the time spent online. In addition Maps, Music, Weather and Social Networking are categories where people spend more time with mobile than on the PC. It is possibly only about a year away before we are looking at much more 50/50 or even 60/40 in favour of mobile.

In addition, a large numbers of people say they are willing to accept mobile advertising if it means free content or services.

As mobile internet usage continues to increase, businesses are likely to create mobile versions of their website.  By doing this you will be able to extend the reach of your business, provide mobile users with relevant information delivered easily and quickly, and you will improve your ranking on mobile search results.

If you would like to know more about the mobile marketing opportunities for your business, please feel free to contact us at Network Intellect.

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