AI to intensify ecommerce customer experience?
There are many ways to intensify ecommerce customer experience. The most interesting one is using artificial intelligence in action. Ecommerce AI is certainly an exciting area.
This strategy can take customer experience to the next level.
Firstly, Artificial intelligence plus natural language search processing allows machines to understand the nuances of human language.
Natural language processing gives customers a chance to express their needs, desires and specifications. It make shopping experience much more fulfilling and satisfying.
Also, Visual Search allows users to search with images or photographs of objects in their surroundings. This search is bringing the physical world into the virtual. Consequently, Amazon has already incorporated visual search.
Also, Chatbots requite artificial intelligence. It allows customers more easily to select relevant product and feed back in-depth data about customer preferences and behaviour to the retailer to help improve the business. Soon, Chatbox will be able to interact with shoppers nearly as efficiently as human sales assistant.
All these techniques will soon open up a lot of new opportunities for retailers.