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Age Effect on Behaviour Across Social Media

Children, teenagers, adults and elderly, men and women are engaging with social media differently.

According to Thomas Aquinasone one of the most important Medieval philosophers and theologians

“To live well is to work well, to show a good activity.”

Facebook, Twitter, Instagram, Snapchat evolving rapidly and each age group engaging differently with theses social media platforms.

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Age effects not only peoples thinking, actions and choices in social media. It is very useful to know latest trends when preparing business strategy.

We find out very interesting pattern of actions in diffrent age group.

Details are below:

  • Ages 18 – 29

This age group is absolutely glorious. They are highest users across 4 of the 5 main social media  platforms. The only exception is LinkedIn. This platform is not very exciting to youngsters at the moment.

  • Ages 30 – 49

Also, this is very prominent age group. They are leaders on LinkedIn but not on Facebook. They growing very slowly on Twitter, Instagram and Pinterest .

This age group is losing effectively intrest in Facebook and mostly connect to LinkedIn for business purposes.

  • Ages 50 – 64

They make up 12% of Twitter users, 12% of Instagram audience and 63% of active users on Facebook. They are more interesting in business opportunities in social media.

Also this age group shows lots of interest with another platform – Pintrest. This social media portal allows users to organize and share photos by creating “pinboards”. Very interesting concept.

  • Ages 65+

56% usage rate on Facebook. They had massive increase in Facebook usage at 11%. While the lower aged groups have slowed or dropped off Facebook, this group is growing in usage in social media rather fast. Only 10% of this group is tweeting and 6% use Instagram.

In summary, we can find all ages in social media. Facebook has the most users mostly older audience.

Instagram has experienced huge growth by all groups. Twitter, LinkedIn and Pinterest are growing slower but across all age groups.

We hope all these information will help you choose the most suitable social media platform for you and  for your business.

If you need any help with increasing your digital activities or more tips on social media or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.Telephone: +44 (0) 844 543 0980

 Please get in contact with us here at Network Intellect



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