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AdWords; tracking off-line activity generated by adverts?

AdWords

How do we track the benefits of AdWords adverts when many adverts simply lead to a visit to a site and a later sales event, such as via a phone call to your sales team?

This ‘offline’ activity can be tracked by using a unique code number generated by every user that clicks on an ad, which also captures information about that user. This ID is called a “GCLID”.

When an event later happens, the GCLID can be sent back to us which is associated to that unique individual, along with a few keywords about what happened as say a weekly report by the sales team. This allows the impact of the ad to be very effectively tracked.

If you need any help with increasing your digital activities, then please get in contact with us here at Network Intellect.

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