AdWords Message Extensions
What is AdWords message extensions? Message extensions are new mobile extensions eligible to show alongside an advertiser’s ads on the SERP, generally making them larger and more feature-rich while increasing CTR. It is very easy to set up message extensions. At the moment they are available in a few accounts in AdWords.
Firstly we need to go to ad extensions tab and add:
- business name
- text phone number
- extension text
- message text
AdWords Message Extensions are very useful. They can improve click-through rate, ad’s relevancy and Quality Score.
Unfortunately, message extensions will only show on mobile devices. Google is currently unable to track texts from message extensions as conversions in AdWords. It is clear that not all advertisers will benefit from message extensions.
They are especially relevant for salons, barbers, dentists and other appointment based services. It is worth to get familiar with this new tool because Google plans to roll them out to all advertisers over the coming weeks.
If you need any help with increasing your digital activities or more tips on your SEO strategy or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.