Contact Us

Advertising on Reddit and How it Can Help Your Business Grow

What is Reddit?

Known as the front page of the internet, Reddit is where 234 million users go to share and discover all the latest news in over 600,000 communities (Subreddits). In addition, with an average of 8.19 billion views per month, it is the 9th largest website in the US. To anybody who is new to Reddit, it can be quite intimidating at first, but there is a useful guide on how to navigate it here.

Reddit

The platform is essentially a huge discussion board, where people can go to different Subreddits and discuss various topics in real time. These Subreddits are incredibly diverse in their subjects, ranging from politics to relationship advise, even very niche subjects. In fact, almost any topic you can think of will most likely have a Subreddit.

 

Reddit Users

According to Reddit analytics, out of the 234 million users, 53% are male and 47% are female. These visitors spend an average of 13+ minutes per visit. User can also cast votes on each post and comment, depending on whether they like it or note. On average, they will cast 25 million votes per day.

A study conducted by PEW research center concluded

71% of Reddit news users are men

59% are between the ages of 18 and 29

2% of US adults get their news from Reddit

-News users are also heavy internet users: 47% report going online almost constantly (compared with 21% of U.S. adults overall)

 

Why Advertise on Reddit?

 

Use on the platform continues to grow, and for those with the knowledge to execute campaigns, advertising here can help you to reach a wealth of new audiences. You can even specify which audiences you want to grab the attention of. For example, if you are selling motorbikes and accessories, you could put your advert on the subreddit r/motorbikes, where people looking through the reddit will most likely be interested in buying a bike, or already have one and would be interested in getting accessories.

Compared to other channels, marketers are seeing positive revenue per visit. Referral revenue increased 80% YoY, according to Adobe’s Social for Adobe Digital Index. That’s more growth than any other social media where Facebook (-17%) Pinerest (-25%) saw declines.  Twitter (+63%) saw an increase.

In conclusion, if you have ever considered advertising online, Reddit is the place to do it. By puiblicizing your business here, you can inform hundreds of millions of people about what you can do for them. In addition, you can specify who you want to be seeing your advert, consequently growing your company by reaching new customers.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu