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Advertising on Reddit and How it Can Help Your Business Grow

What is Reddit?

Known as the front page of the internet, Reddit is where 234 million users go to share and discover all the latest news in over 600,000 communities (Subreddits). In addition, with an average of 8.19 billion views per month, it is the 9th largest website in the US. To anybody who is new to Reddit, it can be quite intimidating at first, but there is a useful guide on how to navigate it here.


The platform is essentially a huge discussion board, where people can go to different Subreddits and discuss various topics in real time. These Subreddits are incredibly diverse in their subjects, ranging from politics to relationship advise, even very niche subjects. In fact, almost any topic you can think of will most likely have a Subreddit.


Reddit Users

According to Reddit analytics, out of the 234 million users, 53% are male and 47% are female. These visitors spend an average of 13+ minutes per visit. User can also cast votes on each post and comment, depending on whether they like it or note. On average, they will cast 25 million votes per day.

A study conducted by PEW research center concluded

71% of Reddit news users are men

59% are between the ages of 18 and 29

2% of US adults get their news from Reddit

-News users are also heavy internet users: 47% report going online almost constantly (compared with 21% of U.S. adults overall)


Why Advertise on Reddit?


Use on the platform continues to grow, and for those with the knowledge to execute campaigns, advertising here can help you to reach a wealth of new audiences. You can even specify which audiences you want to grab the attention of. For example, if you are selling motorbikes and accessories, you could put your advert on the subreddit r/motorbikes, where people looking through the reddit will most likely be interested in buying a bike, or already have one and would be interested in getting accessories.

Compared to other channels, marketers are seeing positive revenue per visit. Referral revenue increased 80% YoY, according to Adobe’s Social for Adobe Digital Index. That’s more growth than any other social media where Facebook (-17%) Pinerest (-25%) saw declines.  Twitter (+63%) saw an increase.

In conclusion, if you have ever considered advertising online, Reddit is the place to do it. By puiblicizing your business here, you can inform hundreds of millions of people about what you can do for them. In addition, you can specify who you want to be seeing your advert, consequently growing your company by reaching new customers.

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