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Ad Text – Act of Creation

Ad group needs only one advertisement in the group to run.

 

To get started with act of creation of ad text you need to consider below points:

  • Firstly, Character limit: advert must meet length requirements. Ad headline can have 25 characters, description line 1,2 and your display URL allow for 35. Longer text ads are available when you target these countries:
    Azerbaijan, Belarus, China, Hong Kong, Japan, Kazakhstan, Kyrgyzstan, Russia, South Korea, Taiwan, Tajikistan, Turkmenistan, Ukraine, Uzbekistan.
  • Secondly, Relevance: Relevance show how appropriate something is to what’s being display in ad group. Adverts need to be relevant to the keywords and landing pages text the ad is directing to. It is wise to display target keywords within the headline and description lines of ad text. Having high ad relevance can aid in increasing Quality Score which will result in your ads showing in a higher ad position.
  • Best Practices for example adding special offers with numbers. It is worth to research various study and ad text best practice posts.
  • Follow Google’s Ad Approval Guidelines: avoid ad disapproval. It can have negative impact on ad performance, cost delay from running. It is necessary to get familiar with ad disapproval reasons.
  • Direct to the Most Relevant Landing Page: landing pages should be created for each ad group running. If landing pages won’t be relevant then there is high chance of bouncing back to Google.

If you need any help with increasing your digital activities or more tips on Ad Text performance or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Telephone: +44 (0) 844 543 0980

 Please get in contact with us here at Network Intellect.

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