Ad Message Extensions and High-CTR Click-to-Message Ads
Ad Message Extensions and High-CTR Click-to-Message Adverts go in pairs. This Year, Google restructure desktop SERP to be more like the mobile in-line SERP.
This week, Google announced one more mobile advert extension, message extensions.
Message extensions, like all other extensions, are eligible to show alongside an advertiser’s adverts on the SERP, generally making them more visible and more feature-rich while increasing CTR.
Message extensions give users the opportunity to click to text a business directly from the SERP.
From the advert extensions tab, advertisers can create extensions at either the ad group or the campaign level.
To create a new message extension we need following information:
- Business Name (25 Characters)
- Extension Text (35 Characters)
- Message Text (100 Characters)
AdWords Message Extensions can improve click-through rate, ad’s relevancy and Quality Score.
Message extensions will only show on mobile devices and may not show all the time. Google is currently unable to track texts from message extensions as conversions in AdWords.
If you need any help with increasing your search performance or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.