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Acquisition Complication Tips

Marketers often face customer acquisition issues. There is a solution to every problem. Today we have a few tips for advertisers. We hope you find them helpful.

Acquisition

Is it better to have own websites for direct-to-consumer ecommerce or just use marketplaces?

  • Firstly, the return on investment of the marketplaces in China (Tmall and JD) were not ‘satisfying’.
  • Secondly, marketplaces advertisements are expensive. Also, they don’t provide customer data.
  • Marketers must advertise to get marketplace traffic.
  • Own ecommerce platform is not ideal as well. Expensive to build and maintain. Also, it is very difficult to drive good traffic to them.
  • WeChat now offers ‘mini programs’ which allow brands to run a store on the platform in China.

Marketers and sales team relationship:

  • advertisers have to present the benefits of marketing campaigns to the sales team.
  • both need to collaborated on optimizing.
  • marketers need to build a database which included prospects as well as customers.
  • also, they should push to get more data from marketplaces, such as JD.
  • use loyalty programmes to attract customers who are not responding to classic advertising.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

 

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