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A Guide To Product Listing Ads: Creating Google Shopping Ad Groups

Following on from creating All Products Ad Groups now we will look at creating more specific Google Shopping Ad Groups.

When you create a Google Shopping Ad Group you will see on the second page that there is a button labelled ‘+ New Ad Group’, as seen in the screenshot below:

Google ShoppingThe All Products Ad Group includes your whole product feed and whatever changes you make to the product feed as a whole will update the All Products Ad Group.

In addition, however you need to build extra Ad Groups for example best sellers, brands, categories etc. Remember that once you set up the specific Ad Groups that you need to deselect the All Products option.

If you need any help setting up your specific Google Shopping Ad Groups then why not get in contact with us here at Network Intellect.

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