A Guide To Product Listing Ads: Creating All Products Ad Groups
Following on from our last post about Google Shopping and how to set up your Google Shopping Merchant Account we will now look at creating product Ad Groups.
First of all you need to ensure that you have an ad group set up that includes all the data in your feed, in other words everything you are selling or sending to Google.
The first time you set up an ad group using Google AdWords Google automatically sets the All Products target, as shown in the screenshot below:
The reason this ad group is so important is that it is a fallback for all your Google Shopping campaigns in case you leave out some or even at at times a lot of your products from the PLA ad rotation.
If you would like help setting up your Product Ad Groups then why not get in contact with us here at Network Intellect.