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88% Mobile Users Shop From Their Phones

Results of a recent global consumer survey revealed that 88% of the world’s mobile media users now engage in mobile content & commerce.

This suggests that retailers who have not already started thinking about their mobile strategies should be watching out.

The survey hinted that it is not just young people who are using their mobiles for shopping. The report revealed that 80 % of people now use their phone for research, demonstrating a rise from 58 % in 2011, of which 69 % then went on to make a purchase via mobile. The mobile market is maturing, and while 55% shoppers overall have purchased from their mobile, in the over 35 group, 64% of customers are mobile shoppers.

Significant increases in mobile banking, research and the purchase of ‘real’ goods have been noted. 64% of consumers now use their devices for mobile banking.

Payment via card has taken over from operator billing, with 27 % of those surveyed, using a card for m-commerce, against a mere 14 % who make payments via the phone bill.

The largest share of mobile commerce is still related to digital purchases rather than ‘real’ ones, however considerable growth is taking place in the ‘physical’ sector. In 2012, 54% bought digital products, showing no change from the previous year. However 31 % purchased physical items in 2012, a figure that rose from 24 % in 2011.

If you would like any information regarding ecommerce, please feel free to contact us at Network Intellect for more information.

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