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85% Of Internet Users Worldwide Choose Mobile

The Internet users of today have many different options and can surf the web on multiple devices. However, while they make use of those opportunities, recent reports have shown that 85% of users around the world name mobile as their first choice, making it the preferred channel for accessing the Internet.

Further findings revealed that not only does the vast majority prefer to go online via their mobile devices but 11% also choose them at home as an alternative to turning on their personal computers.

The reason for mobile devices’ massive popularity is that they allow users to stay connected at all times and in all places, but the results also show a tendency for multiple device utilisation. Users are likely to combine browsing on smartphones with Internet activities carried out via PCs and tablets. PCs are used as a complementary device by 6% of respondents, while tablets are used by 0.48%.

Communication with friends is still the most popular activity for mobile Internet users, as stated by 61%, followed by entertainment, at 35%. The survey also found that demand for media and financial services is still high, with these categories scoring 31% and 23% respectively.

As mobile internet usage continues to increase, businesses are likely to create mobile versions of their website.  By doing this you will be able to extend the reach of your business, provide mobile users with relevant information delivered easily and quickly, and you will improve your ranking on mobile search results.

If you would like to know more about the mobile marketing opportunities for your business, please feel free to contact us at Network Intellect.

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