6 Tips For Business Blogs
Well-written company blogs have huge potential benefits. Good blogs can boost your SEO and build up your company’s reputation. Here are some tips for this useful tool:-
Post Blogs Regularly and Be Sociable
It is very important to regularly update your blog as visitors who see that your blog has not been updated in a long time will be left with a less than perfect impression of your company. Blogs are meant to be the start of a conversation so make sure you take the time to read and respond to people’s questions and comments. Socialising online, by means of forums etc. is also very important in order to make friends and hopefully drive people towards your blog.
Think Carefully About What You Write
Online readers do not value content in the same way they would if reading it in a magazine or newspaper. For this reason they are more likely to skip over certain parts and perhaps not even reach the end of the article. It is therefore important to use short sentences and minimal grammar.
Include Guest Posts And Invent Interesting Headlines
Guest posts are a great way to draw attention to your blog and will earn you inbound links to your website. When people share your content they will regularly just tweet a link etc. so it is important that the link is something that will hook readers. It needs to be short and enough to grab attention.
Do Not Be Afraid To Use Outbound Links
People often worry about using outbound links as they do not want users being taken away from their site. This should not be a worry, however, as linking to other relevant websites can make it more likely that other blogs will link to you.
Make Your Blog Easy To Find And Encourage People To Come Back
Promote your blog throughout your site and include links to your blogs when sending out any e-marketing. You need to promote yourself in order to build up a readership. You need to make it simple for your reader to make repeat visits to your blog. Allow them to subscribe or give them the option of receiving an email when someone has relied to their comments etc. You can also encourage them to sign up for your newsletters.
Remember Readers Like Lists
Online readers enjoy content that is easy to take in, which makes lists extremely popular for online users. Blogs such as Top Ten Tips etc. are good attention grabbers. Make sure your articles are helpful and informative. Do not be afraid of being useful and showing your expertise to readers. Even readers who may not end up buying from you could still talk about your content with friends and family and possibly create future customers for your business.
If you would like more information on how to make your search engine optimisation more effective, then give us a call and speak to one of our digital strategists.