5 Tips For Targeting Wealthy Facebook Users
Some customers choose to write-off the social media giant, Facebook as an advertising platform as they believe their customers will not be on there.
Marketers would love to be able to get their adverts in front of the affluent Facebook users. There isn’t a method of targeting just job titles or incomes etc. unless you use a bit of creative thinking.
Facebook users can be known to disclose various information including workplace, where they live, education etc. The secret is to identify what information your affluent target market would reveal about themselves when asked these questions. Here are some tips to help you target affluent Facebook users:
1. Affluent Job Titles
Whilst Facebook may not have an explicit place where it asks for job titles, it is still part of a user’s identity and users do disclose that information. In order to target professionals who have high incomes, begin by establishing who the owner, the CEO, the founder, are etc. It is important not to forget other job titles that are often linked to big salaries, such as surgeons, veterinarians etc.
2. Establish Where Rich Users Reside
Carry out some research into where the affluent people live and then target their geographical areas. Skip looking for the wealthiest cities and instead opt for suburbs and neighbourhoods.
3. Target Your Desired Audience
Facebook has made it very easy to target luxury goods with its new broad category targeting. To narrow your target to the people who realistically may invest in your product, combine your luxury brands with geo-targeting.
“Owners clubs” are a good place to look, where you can find owners of Jaguars, Mercedes Benz etc. who are likely to be wealthy. Horse owners are important to consider too, as owning and maintaining a horse does not come cheap.
4. Success Breeds Success
Successful people often read books written by other successful people. Consider coupling your geo-targeting with books of this category and it may lead you to some wealthy Facebook users. Also consider the authors of these books that Facebook users may follow and again, tie your geo-targeting in to find the people you are looking for. Also don’t neglect the education status (graduate, post-graduate), and university pages / groups which they will tend to belong to. There is also a lot of targeting options around the type of degree held, so an MBA is likely to indicate spending power.
Since this was written, Facebook also now has more options to target high spenders.
5. Extravagant Holiday Destinations
Team your affluent people with your expensive destinations list and you have people who live in the best neighbourhoods in America etc. This is where you will find people on Facebook who are wealthy.
Facebook is an amazing tool for marketers who know how to use it and can think outside of the box about how to find the best target audience.
For more info, take a look at wealth maps such as http://uk.prosperity.com/ and this can be very useful for any kind of digital marketing. Facebook has a very basic guide on targeting here. Another great way to target residents of wealthy towns and regions can be by interactions users have had with groups affiliated to particular places.