Contact Us

5 Tips For Using QR Codes

QR (Quick Response) codes are the latest trend and have only fairly recently been embraced by some very well-known brands in the business.

We are now seeing them all over, from bus shelters to billboards and even as tattoos. They offer a unique method of delivering material that allows marketers to connect with consumers and distribute information regarding their products and services like no other method before.

With the explosion in the usage of smartphones, consumers have begun to embrace this new advertising medium. While QR code marketing campaigns can be very effective, marketers do need to be aware of the pitfalls that exist when implementing such campaigns. With this in mind, here are a few tips to keep in mind when setting up your QR code campaigns:

1. Ensure The QR Code Is Easily Readable

This is a common mistake. It is very frustrating for a consumer who is ready to engage with your QR code, only to then discover that their QR reader cannot pick up your complicated code. This is a very likely way of making people lose a positive feel for your brand. If your QR code cannot be easily read at a normal distance, do not launch the campaign.

2. Give Other Options To Non-Smartphone Users

Do not rule out consumers just because they don’t own smartphones. Offer them other options, such as a website address or other information about what you are offering. Do not assume everyone has embraced this trend.

3.  Include A Call To Action

QR codes are about interaction, so make sure you give consumers something to do after scanning the code. You could ask them to provide a review, write a comment, watch a video etc. Without a call to action there is little point to the QR code in the first place.

4. The Size Of The QR Code Is Essential

If a QR code is cropped or sized incorrectly, the consumer will have trouble scanning it. Basic testing before a campaign goes out can help avoid this problem. You should also ensure that the sizing of the QR code is not going to change once it goes to print.

5. Ensure The Website Is Suitable For Mobile Viewing

It is important that the website that you are redirecting the consumer to is not a dead link, for example.  This is not good practice. This is something that can often be neglected. Make sure that the website you are promoting is tailor-made for mobile viewing and it of course works.

If you would like some information about how QR codes can benefit your business, please enquire about Network Intellect’s QR Code Service.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu