5 Tips For Social Media Site Twitter
Twitter has recently celebrated its 7th birthday. It has been seven years since the popular social media site was first launched.
In honour of this milestone, here are some tips for how you can get the most out of Twitter for your business:
1. Make Sure Your Twitter Account Represents Your Brand
Some companies surprisingly do not take full advantage of Twitter for branding purposes. When setting up your account, create a handle that is related to your brand name, and use your company logo as your Twitter picture.
2. Size Your Images Correctly
When choosing images for your profile, bear in mind the type of image you are selecting and the size it will appear. For instance, profile pictures are small: 81 x 81 pixels. Your header image should measure 520 x 260 pixels.
3. Personalise Your Marketing Messages
You will more than likely want to use Twitter to spread the word about your products and services. However, if that is all you share, and on a very frequent basis, you are in danger of boring your customers and turn them away. In addition to your marketing, mix in some unique, personalised messages that engage consumers on a one-on-one basis, as well as links to useful or interesting useful articles online.
4. Do Not Ignore Customer Service
An increasing number of your customers are most likely using Twitter to voice their satisfaction, and maybe their issues, with your products and services. It is important that you do not ignore these messages. Monitor Twitter for mentions of your brand and quickly respond to any questions or concerns. You could also consider creating a secondary account dedicated specifically to customer service.
5. Use Hashtags Wisely
You can use hashtags, which is a word or series of characters preceded by the # symbol, to categorise messages and can make it easier for other Twitter users to search for tweets. However, remember that you cannot control what your followers and others on Twitter will say using hashtags you’ve created. Some of those comments could be negative or otherwise used in ways you didn’t intend them to be.