Contact Us

5 Good Reasons For Social Media Blogging

When it comes to blogs, they are a very wise move as they offer your company an opportunity to stand out when a blog has been integrated into your company’s website.  Blogs are powerful content marketing platforms that combine the different elements of your overall marketing strategy in order to support your social media efforts.

With this in mind, here are five reasons for incorporating a blog into your marketing strategy as the centre of your social media marketing efforts:

1. Breathe Life Into Your Brand.

Create a blog personality in line with your brand. Blogs offer a means of clear communication and the opportunity to write in a conversational manner in order to make your brand have more of a human feel to it.

2. Support Your Business Goals.

Blogs help you reach your corporate goals, for example increasing brand awareness, maximising sales and attracting new customers. They do this by providing content that is related to the product, answering customer questions, or attracting new prospects etc.

3. Improve Search Optimisation.

Blogs help support your search optimisation efforts if they contain content that is keyword-rich, link to other content within your website, have inbound links from other blogs etc.

4. Distribute A Mix Of Media Formats.

Blogs can manage branded content in the form of text, videos, photographs, audio, presentations and PDFs.

5. Social Media Engagement.

Blog content provides a means for social media engagement on other social media platforms. Integrate social sharing options for Facebook, Twitter, LinkedIn, Google+ etc., in order to maximise your reach. This will help to create earned media impressions. Make sure you include icons and customised calls-to-action.

If you would like any help with maximising the effectiveness of your social presence, then why not give us a call at Network Intellect and have a discussion with one of our digital strategists.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu