5 Good Reasons For Social Media Blogging
When it comes to blogs, they are a very wise move as they offer your company an opportunity to stand out when a blog has been integrated into your company’s website. Blogs are powerful content marketing platforms that combine the different elements of your overall marketing strategy in order to support your social media efforts.
With this in mind, here are five reasons for incorporating a blog into your marketing strategy as the centre of your social media marketing efforts:
1. Breathe Life Into Your Brand.
Create a blog personality in line with your brand. Blogs offer a means of clear communication and the opportunity to write in a conversational manner in order to make your brand have more of a human feel to it.
2. Support Your Business Goals.
Blogs help you reach your corporate goals, for example increasing brand awareness, maximising sales and attracting new customers. They do this by providing content that is related to the product, answering customer questions, or attracting new prospects etc.
3. Improve Search Optimisation.
Blogs help support your search optimisation efforts if they contain content that is keyword-rich, link to other content within your website, have inbound links from other blogs etc.
4. Distribute A Mix Of Media Formats.
Blogs can manage branded content in the form of text, videos, photographs, audio, presentations and PDFs.
5. Social Media Engagement.
Blog content provides a means for social media engagement on other social media platforms. Integrate social sharing options for Facebook, Twitter, LinkedIn, Google+ etc., in order to maximise your reach. This will help to create earned media impressions. Make sure you include icons and customised calls-to-action.