Contact Us

4Ps – Process, People, Platform, and Performance

The new 4Ps of digital—process, people, platform, and performance.

Focusing on price, product, promotion, and place still makes perfect sense. It was a successful marketing strategy for over 50 years.

However, marketers must also focus on using technology to foster personalized experiences.

Artificial Intelligence 4Ps

Studies show that:

  • 81% of shoppers have done their research online before ever stepping inside a store.
  • 74% get frustrated when messages and offers have nothing to do with their interests.
  • for marketers looking to create meaningful connections with audiences across digital channels, customer relationship management (CRM) is an essential.
  • new 4Ps offer new ways to meet consumers’ needs.

The head of any marketing department must contain:

  • strategy,
  • internal processes,
  • and personnel while coordinating technologies to profitably execute and prove ROI.

4Ps :

Process – marketing leaders have increasingly come under pressure to deliver on organizational strategy and brand engagement.

People – the key is personalisation. Consumers demand more personalization.

Platforms – choosing the most effective platform for your business is critical.

Performance – Some of the essential key performance indicators (KPIs) for measuring the success of your CRM are customer service, engagement, response time, conversion, loyalty, and advocacy.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu