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4 Tips For Image Optimisation

Search engine optimisation is important, but many people get caught up worrying about keywords, but forget about optimising the images on their site. Images that have been carefully optimised make up an important part of SEO-friendly sites and give you an extra opportunity to appear in Google’s search results.

With this in mind, here are some tips to help you to improve the way images are used on your site:

1. Use A Descriptive Title

Use a descriptive title, and add keywords if you can. Ensure you avoid keyword stuffing, however. Simply use keywords if you can fit them in naturally.

2. Include Keywords In The File Name

Spend time giving the images on your site a descriptive file name. Search engine robots cannot see images, so they rely on the file name and the text that surrounds the image, in order to figure out what the image is about.

3. Accept Comments

If the site supports comments, enable them.  Accepting comments is a way to get “free content” that Google will love. In addition it increases video engagement, and earns you valuable feedback on your portfolio.

4. Watermarks And Captions

Captions can be used to help search engines to understand your images. Once your images are ranking well in the search engines, your next task is to turn those image views into visitors.

Watermarks are a useful way of adding information to your images.  If you allow people to re-use your images, and have watermarks on them, then each person that re-posts your images is basically giving you free advertising.

If you require any assistance with effective search engine optimisation, please feel free to contact us at Network Intellect.

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