4 Tips For mCommerce Optimisation
Mobile Commerce, also known as ‘mCommerce’ is the most portable marketing channel available today. There has never been a time when consumer goods are so readily available. It is therefore important that you create the correct experience for your customers.
With this in mind, read on for four tips on mCommerce optimisation, which will help increase your number of sales and improve the performance of your mobile campaigns.
1. Use Short And Concise Keywords
When you bear in mind that mobile users are often on the move, it is crucial to ensure that your keywords are concise. This generally improves your brand and product’s searchability while you are gaining a footing in the mobile advertising space. However, approximately 40% of mobile search queries are said to be four words or more, so it is essential to broaden your keyword list as your mCommerce campaigns become more established.
2. Emphasise Promotions And Price Points
Draw attention to price points and promotions in your ad copy. These are great for encouraging more potential customers to visit your site and increase the overall quality of your clicks. Price points can help set consumers’ expectations before they have even visited your site. In this way, the quality of your clicks increases due to the fact that users know what to expect beforehand. Promotions also compliment your ad copy well, because they provide consumers with an even better reason to visit your site.
3. Ad Extensions
Ad extensions are a great way of presenting a call-to-action within your ad. You are missing out if you aren’t using ad extensions. There are various extensions available which are specifically for mobile ads, one example being location. Location extensions are essential when you consider the fact that just over 60% of smartphone users make local searches from a device, looking for, restaurants or places to shop etc.
4. Make Relevant, Mobile-Friendly Landing Pages
Optimising your PPC landing pages for mobile devices is highly recommended. If your landing page does not display clearly on a mobile device, there does not seem to be much point in sending mobile users to your website anyway. If you make it too tricky for users to browse and buy, they are likely to click off the page and look somewhere else. Users frequently use their thumbs to browse and click, so make sure that your calls-to-action are clear and the buttons are big and easy to use. It is also important to give the users an option of switching back to the regular site if they prefer.