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4 Tips For Creating A Social Media Strategy

Social media is everywhere we look, and companies are beginning to see the value of incorporating it into their marketing mix.

By using social media in the correct way you can connect with your existing audience in new ways, and develop new connections etc. However, many people are unclear about where they should start and how they should develop a plan. With this in mind, here are four steps to consider when it comes to developing a social media strategy:

1. Listen

Get online and listen to what is being said about your brand. Find out what people think about it, who the key people who influence others are, whether the tone of the conversation is calm or heated, etc.

Establish your audience and where they are online. Blogs are a very good place to begin looking. Once you have identified where your audience is, then make sure you listen to what they are saying with regards to matters such as their needs and issues. Understanding this information is very important in terms of helping you to determine how you can best contribute to the conversation. Pay particular attention to finding people who influence your industry or niche and listen what they are talking about.

2. Establish Your Goals And Objectives

Once you have spent some time listening to your audience you should find yourself in a better position to establish your goals, such as driving traffic to you website, increasing your number of followers etc.

Consider not just your company goals but also your audience’s goals and needs etc. You will have a better chance with social media marketing if you offer something of value. Many brands make the mistake of simply promoting themselves all of the time with the hope of attracting new customers or site traffic. This is not a technique that works well with regards to social media.

3. Develop Your Content

You need to start building your content by considering what you really need in order to satisfy your audience. You need to be creative and bear in mind that what you say within social media channels should sound like your brand.

Optimise your content with your targeted keywords. Carry out intensive keyword research to enable yourself to draw some great ideas for relevant content that will work well with your audience. This content can come in many forms, for example tips, promotions, news, interviews etc.

4. Engage

Once you have established your objectives, quality content, and chosen which social media sites to use, you are now ready to post your content.

Engage in conversations and express your point of view. It is important to remember to post consistently and keep to your schedule. Ensure you respond to feedback and comments in order to maintain the conversation.

Having a strong social media strategy can help make a big difference to the success of your campaigns. If you would like some information on how to maximise the effectiveness of your social presence, then why not give us a call and have a discussion with one of our digital strategists.

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