Contact Us

4 Common SEO Mistakes

There are common errors seen among non-SEO friendly websites. With this in mind, here are four of the most common mistakes found on websites that have been designed without consideration for SEO best practices:

 1. Two Homepages

When it comes to search, duplicate content is a big no-no and results in a site being penalised in organic rankings. This happens frequently.

It is often necessary for sites to have homepages residing at two different URLs for the sake of the hierarchical index files. However, broadcasting the fact that you have both of them is a big mistake.

2. Non-optimised Images

Search engines understand text. They do not appreciate pictures, and as far as they’re concerned, a logo is just an image file. A logo should be named after the company. Meta-data and keywords will further help makes sense of these and other types of media files. There is no good reason not to assign words to images on websites.

3. No Keyword Research

It is a big mistake to build a site before keyword research has been conducted around the offering and core mission. Unless you are eager to re-write, ensure you conduct at least initial keyword research before the site build.

4. Company Name

As is often the case, companies have a two-word name. For example, say a company in the URL and most of its site elements, is rendered as “NewCo.” This means it is not findable for “New Co,” which searchers are likely to look for. Render the company name, and other key terms, the way searchers are going to search for them.

If you require some help with maximising your SEO strategy, contact us at Network Intellect and speak to one of our digital strategists.


This article was posted by

Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu