4 Common SEO Mistakes
There are common errors seen among non-SEO friendly websites. With this in mind, here are four of the most common mistakes found on websites that have been designed without consideration for SEO best practices:
1. Two Homepages
When it comes to search, duplicate content is a big no-no and results in a site being penalised in organic rankings. This happens frequently.
It is often necessary for sites to have homepages residing at two different URLs for the sake of the hierarchical index files. However, broadcasting the fact that you have both of them is a big mistake.
2. Non-optimised Images
Search engines understand text. They do not appreciate pictures, and as far as they’re concerned, a logo is just an image file. A logo should be named after the company. Meta-data and keywords will further help makes sense of these and other types of media files. There is no good reason not to assign words to images on websites.
3. No Keyword Research
It is a big mistake to build a site before keyword research has been conducted around the offering and core mission. Unless you are eager to re-write, ensure you conduct at least initial keyword research before the site build.
4. Company Name
As is often the case, companies have a two-word name. For example, say a company in the URL and most of its site elements, is rendered as “NewCo.” This means it is not findable for “New Co,” which searchers are likely to look for. Render the company name, and other key terms, the way searchers are going to search for them.