4 Benefits of Social Media for Businesses
1. As a customer service tool
A social media account can act as a place where customers can interact with you, and allow you to develop an after-sales relationship which is very important for businesses which are selling their services. Reply to complaints, queries and questions quickly and politely and you will impress your customers.
2. As a community building tool
The average person spends 95% of their time on the internet on social media sites. It is very likely that they’ll visit your website and leave after a browse most of the time, but if you get them to like your Facebook page or follow you on Twitter you are in a position to start building a good relationship with them overtime.
3. As a traffic driving tool
If you create engaging content people will want to see more. The viral reach of content posted on social media can be enormous, and people are also using social media as a type of search engine for questions and recommendations. If you make use of this effectively you can really increase traffic to your website.
4. As a marketing campaign tool
Do you have deals you want to tell everyone about? Social media marketing campaigns can be very cost effective. When people see a great deal or opportunity they tend to share it. A successful campaign can have many advantages, such as increasing the names in your database, increasing sales, and increasing brand awareness.
If you would like any help with maximising the effectiveness of your social presence, then why not give us a call at Network Intellect and have a discussion with one of our digital strategists.