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37% of PC Users Switch To Smartphone Or Tablet

37 % of consumers who used to access content on their PCs have already made the switch and have chosen to doing these activities on their tablets and smartphones.

Recent report findings showed that the top two activities that consumers are shifting from their PCs to their tablets and smartphones are Web browsing and Facebook. In third place on tablets is playing games and reading books, while on smartphones it’s uploading photos.

The difference in third place makes sense because a bigger screen makes the tablet activities easier while a better camera means smartphone users take more photos.

27% of tablet owners say they are using their PC less frequently for accessing the Internet while 20%  say they are using their PC less frequently for accessing Facebook. On the smartphone side, it’s more equal: 27% have decreased both their Internet and Facebook usage on their PCs because they now use their mobile device for these activities.

All that being said, the PC isn’t dead. Internet browsing is still highest among PC owners at 75%, smartphones at 61%, and tablets at 53%.

If you would like to know more about the mobile marketing opportunities for your business, please feel free to contact us at Network Intellect.

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