3 Mistakes To Avoid On Facebook
A Facebook page requires hard work to achieve social media goals, but it also requires care to avoid making a mistake that could hurt your company’s reputation, among other consequences.
Wirth this in mind, read on to learn about three mistakes to avoid when engaging with customers on the world’s largest social network:
1. Ignoring Your Facebook Page
Once you establish your presence on Facebook, you must remain active on the page in order to achieve your social media objectives. If you do not post regularly, you can come across disinterested and risk losing your fan base. Ensure you allocate a certain amount of time each day, preferably multiple times a day, to post quality content and engage with current and potential customers.
You should also make sure you keep a lookout for spam and incorrect comments. Decide whether you wish to hide the comment or even ban the person from commenting on your page again if necessary.
2. Breaking The Site Rules
As with other social media sites, Facebook has “terms of service” that users must follow. If you violate these rules, Facebook can delete or suspend your account. Some of the most common violations involve the user name you choose, such as trademarked or obscene names. You are also not allowed to curse or threaten other users. Spamming other pages with abusive messages or sales pitches is another action that the site will not tolerate.
If your page gets shut down, it reflects badly on your brand, especially if potential customers cannot locate the page you listed in your ads or on your website, so manage your page wisely.
3. Failing To Respond To Feedback.
Your Facebook fans can be your biggest advocates for your brand, but they can also be your worst enemies if you ignore them. If someone posts a comment on your page saying that your company took great care of him or her etc, make sure you reply to thank them. Showing that you are listening and appreciate feedback from people can encourage other fans to engage with you.
In addition, do not simply delete negative comments about your company. Take each one as an opportunity to turn the disgruntled person into a fan and potential customer. Respond quickly and address their issues. Let the person know you are fixing the problem. You could also perhaps offer them a discount on a future order etc.