Contact Us

3 Common Questions About LinkedIn Marketing

LinkedIn provides plenty of marketing opportunities and many of the larger brands are turning to the social media site to engage with their most relevant audiences

With this in mind, here are three of the most frequently asked questions with regards to LinkedIn marketing:


1. How Does LinkedIn Differ From Facebook?

People use LinkedIn to learn more about their industry and keep in touch with professional connections. On LinkedIn you expect to come across articles and resources you could send to your boss or other members of your company. In contrast, Facebook is used more for fun, entertainment, and social interaction with personal friends. On Facebook you expect to find interesting or entertaining images that you could share with your friends.

Bearing this in mind, when marketing on Facebook or LinkedIn, you need to make sure you are speaking to each audience in the appropriate tone.

2. Are LinkedIn Recommendations Useful?

In a word, yes. Recommendations are great to have for personal profiles on LinkedIn, but they also act as excellent case studies for customer support.

Marketers want to know how to be more efficient, effective, and produce better results for their company. They look for these answers from fellow marketers etc. to offer up suggestions and via social media.

With LinkedIn’s Recommendations, you can gather all these great compliments together on your own Company Page. LinkedIn’s “Recommend” and “Share” buttons make it even easier to increase your reach while helping users share what they love quickly and easily.

3) What Is The Best Way To Find Potential Customers On LinkedIn?

Groups are best for this, especially if you consider your business to be fairly niche. In a group, you can establish yourself as an expert in your industry very quickly via discussions and announcements. Groups tend to be very engaging and allow for good communication between professionals who are interested in the same topic.

LinkedIn Groups are your starting point to build up trust and create awareness around your brand. Once members of the groups start to trust you as a professional and understand what your company does, you should consider inviting them to follow your LinkedIn Company Page for more updates.

Contact our team of digital strategists at Network Intellect if you would like some assistance with maximising the success of your social media strategy.



This article was posted by

Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu