3 Common Questions About LinkedIn Marketing
LinkedIn provides plenty of marketing opportunities and many of the larger brands are turning to the social media site to engage with their most relevant audiences
With this in mind, here are three of the most frequently asked questions with regards to LinkedIn marketing:
1. How Does LinkedIn Differ From Facebook?
People use LinkedIn to learn more about their industry and keep in touch with professional connections. On LinkedIn you expect to come across articles and resources you could send to your boss or other members of your company. In contrast, Facebook is used more for fun, entertainment, and social interaction with personal friends. On Facebook you expect to find interesting or entertaining images that you could share with your friends.
Bearing this in mind, when marketing on Facebook or LinkedIn, you need to make sure you are speaking to each audience in the appropriate tone.
2. Are LinkedIn Recommendations Useful?
In a word, yes. Recommendations are great to have for personal profiles on LinkedIn, but they also act as excellent case studies for customer support.
Marketers want to know how to be more efficient, effective, and produce better results for their company. They look for these answers from fellow marketers etc. to offer up suggestions and via social media.
With LinkedIn’s Recommendations, you can gather all these great compliments together on your own Company Page. LinkedIn’s “Recommend” and “Share” buttons make it even easier to increase your reach while helping users share what they love quickly and easily.
3) What Is The Best Way To Find Potential Customers On LinkedIn?
Groups are best for this, especially if you consider your business to be fairly niche. In a group, you can establish yourself as an expert in your industry very quickly via discussions and announcements. Groups tend to be very engaging and allow for good communication between professionals who are interested in the same topic.
LinkedIn Groups are your starting point to build up trust and create awareness around your brand. Once members of the groups start to trust you as a professional and understand what your company does, you should consider inviting them to follow your LinkedIn Company Page for more updates.