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12% Of Adults Use Pinterest And Instagram

Recent findings have shown that posting and sharing photos is something almost half of all adult Internet users do. 46% of adult internet users post photos or videos online that they have created themselves. 41% take photos or videos that they have found online and repost them on sites especially for sharing images with many people.

A big reason for these findings is due to the rise of smartphones.

At present, the three most popular social networking sites are Facebook, accounting for 66% of online adults, LinkedIn -20%, and Twitter-16%.

The survey also uncovered findings about Tumblr, Instagram and Pinterest. 12% of online adults use Pinterest, 12% use Instagram, and 5% use Tumblr. The results have shown that these services seem to be closing in rapidly on Twitter; possibly the reason for the social media site’s recent adjustments to its platform to be more focused on sharing and consuming media.

If you would like to know about optimising your social media marketing strategy, or would like to discuss mobile marketing opportunities, please feel free to contact us at Network Intellect.

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