10 Social Media Business Benefits
We have been aware of the benefits of social media for a long time now. A survey of 2100 organisations that was recently carried out revealed that 79% of those surveyed are using social media channels currently.
In the same survey the organisations revealed what they thought of as social media benefits for businesses.
Here are 10 of these benefits:
1. Increase in traffic to website
2. Increased awareness of the organisation
3. Increase in new business
4. Ability to develop targeted marketing activities
5. Improved insights about their target markets
6. Recognition of positive and negative comments
7. Ability to monitor conversations about the organisation
8. Better understanding of customers opinions of their brand
9. Ability to measure the frequency of the discussion about the brand
10. Identification of new product or service opportunities