10 Golden Rules For Pinterest
When using the social photo sharing website, Pinterest, there are a number of golden rules that marketers should follow, to stay within the site’s guidelines of conduct.
Pinterest is still growing and evolving. It is therefore not easy to understand the network’s unstated rules of etiquette. As with other social media platforms, share interesting and useful images, and engage with others without infringing on copyright or intellectual property rights.
Here are ten recommendations to help you with your pinning activity:
1. Share Interesting Items
Remember that the boards and images you share on Pinterest reflect on your brand. Make sure you therefore develop boards that match your brand and related activities. Determine whether your desired audience finds them attractive and/or useful.
2. Show Consideration For Your Followers
Bear in mind members of your audience may have a very different perspective to yours and may not share your language or beliefs. Ensure you respect them by avoiding offensive and disturbing images.
3. Pin Selectively
Do not simply push out all of your images at one time or followers will simply view it as spam. Do not abuse your place in the streams of your followers. Choose when and which images you share, and consider the context in which viewers may see your content.
4. Pin Responsibly
Clearly explain what your piece is and link to the original source. Do not assume you can simply pin any image you discover on Google Images. If you are not using your own images, verify the source and whether you have the right to share it on social media. You must understand that many images are covered by copyright that does not allow for reuse on social media. If you discover an image on Pinterest that is sourced incorrectly you can let the original pinner know.
5. Limit What You Share
You should not lift entire sections of other people’s work. This is another place where you should not violate copyright or intellectual property rights. Viewers should click through the image if they want additional information from the source.
6. Allow Others To Pin Your Images
Offer content that visitors to your website and blog can pin. Use a combination of pinning buttons and calls-to-action to demonstrate that it is okay for others to pin your images. It is also of course essential to ensure that you have rights to the images in the first place.
7. Do Not Make It All About ‘Me’
As with the other social media networks, no one wants to hear you constantly promoting yourself. This can be difficult for marketers who are used to sending out many broadcasts. Do not just use any image of your products. Consider how you can enhance the value of your offering by how it is presented.
8. Build Up Your Following
As with other social media platforms, it is important to build up your number of followers. It is polite to return the favour to people who are following you, by following them back.
9. Engagement And Interaction
Engage and interact with other users who have similar interests. Go even further and invite your social media followers to join you on Pinterest.
10. Participate In The Conversation
Comment on other peoples’ boards and respond to the comments they make on yours.