Analytics Installation and Setup
You cannot manage what you cannot measure. Nowhere is this more true than on the Web, where examining what works and what doesn’t directly influences the bottom line.
It’s vitally important that your Analytics installation is correctly implemented on your website, has the correct filters set up and is able to easily report upon your most important KPI’s and user actions.
It’s also important to ensure that links between different properties such as Adwords & Search Console (Formally Webmaster Tools) are correctly integrated and are sharing the right data.
Network Intellect provide a ‘best practice’ solution, aimed at tidying up your analytics properties, ensuring the cleanest possible data is available and the information crucial to your marketing activities is easily and readily available.
With our ‘best practice’ solution in place, you can focus on marketing your company, safe in the knowledge that your analytics is providing high quality, actionable data.
Each and every day, spammers are finding new and inventive ways to pollute and skew a company’s analytics data. In some cases this results in the odd click here and there, but in others, this can cause major increases in sessions and severely affect your KPI’s such as bounce rate and average time on site.
Needless to say, if your bounce rate appears through the roof, you may make a fundamental business decision to take drastic action on the website. This business decision could potentially be based upon polluted, incorrect data.
We at Network Intellect take a very pro-active approach to dealing with analytics spam in our clients’ accounts and have developed many tried and tested solutions to keep client data clean.
Why not contact Network Intellect today to discuss installation of Analytics on your website, or an audit and tidy up of your existing Analytics properties.