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Social Media and Customer Support

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Are you using social media as part of customer support? It is great opportunities for brands.  Lately, more and more customers turn to them to contact a brand and seek an immediate communication. It is great way to improve relationship with buyers.

Do you know how social media affect customer support?

  • Firstly they improve customer experience. Consumers increase their expectations towards online communication with their favourite brands and this offers the opportunity to build a relationship of trust. Also, chatbots can offer an fantastic option for companies to response in very short time.
  • Secondly, they can drive accountability. According to Meeker’s report, 82% of customers stopped doing business with a company after a bad experience, up from 76% in 2014. So social media can have a positive or negative impact on sales.
  • Also, customers can contact a brand as fast as possible.
  • Finally, social platforms can offer organizations a chance to answer questions before they are asked, update on company news, offer access to direct communication

Brands can take advantage of social media in customer support. Learn the latest trends. py attention to customer needs. Be helful and responsive. Finally, don’t be afraid to try out new platforms.

If you need any help with Social Media, or in Analytics then please get in contact with us here at Network Intellect.

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