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Search: UX Features That Create User Flow

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When customers are searching on your site, there are many factors of search alone that can be frustrating. These features can help relieve any frustration and keep a customer on track.

 

Informative Loading

Seeing an spinning loading sign can get very frustrating if your waiting much longer than a few seconds. If your site requires a long loading time after searching, let the customer now what is going on. Give indication, such as a percentage, tie left or have a list of what is loading and tick it as it loads. These will all mean the customer is aware of the wait time and won’t wonder what is taking so long.

 

Popular Product Thumbnails

If a customer doesn’t even need to click search before finding what they are looking for, that is a big convenience for them. It also means that you can show off some similar, popular products to visitors and generate more interest in them.

 

Filtering Your Search

If you have a huge number of products and categories, it is a good idea to have a filter, such a category drop-down, to narrow down results before they appear. This will mean more relevant results will be given to the customer, and they will find what they want much faster.

 

Search Homepage

This is certainly not relevant for all sites. However, if your site revolves around searching for a multitude of results to browse, then this may be a great option. If a visitor goes to a hotel booking site, they probably know roughly where they want to go and when. So, displaying various locations on the homepage probably won’t be relevant to the majority of visitors.

 

Results As Your Type

Displaying common search terms will reduce the amount of typing necessary. Showing the number of results each term returns gives you a great idea of what you’ll find before clicking. They may be encouraged to be more specific of be prepared to use filters after.

 

 

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