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How Useful Are QR Codes?

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QR Codes are still a relatively new technology in marketing circles but they are starting to pop up more and more on poster campaigns, newspapers and websites around the world, but just how useful are they?

Using a recent TFL campaign we can shed some light on this.

This information is from a poster campaign run by TFL on a real-time bus scheduling web site. The poster campaign used QR Codes in a good way, with it re-directing to a mobile friendly website, a nice big easily scannable QR code and an obvious call to action.

As of the 1st June 2012 this campaign has had since its inception in November 2011 over 32,500 clicks and has had 50+ clicks in a couple of hours. Unfortunately we don’t know how many posters using this code are placed around London but it seems like a healthy number. Below is an image of its break down since it was installed:

Without knowing the complete marketing campaign, its hard to know if the steep rise is down to users becoming more comfortable or familiar with QR codes or the fact that TFL increased their marketing campaign with more posters with the impending Olympics in London. In any case it has been utilised more and more month on month since it’s inception.

In the last week it has got on average 300 clicks per day, which seems like a decent number. With the data we can also get an idea of what the most popular phones being used are and from what countries the SIM cards are registered.

Of the 32,682 clicks the following smartphones were used as follows:

  • iPhone                  18,546
  • Linux                     6,872
  • BlackBerry          5,968
  • Windows              408
  • Nokia                     327
  • Others                   561

This shows that, probably as you expected, Apple’s iPhone provided more than half the clicks with 56% while Blackberry only provided 18%

As expected, United Kingdom SIMS were used most but here is a breakdown of them all:

  • UK                          29,987
  • USA                       64
  • Canada                 21
  • Ireland                 23
  • Germany             18
  • Lithuania            15
  • Italy                      10
  • Bulgaria               5
  • France                  5

It will be interesting to see how the amount of foreign SIM cards use this service in the build up to the Olympics games, where users from all around the world will be in London’s capital.

If you are part of a marketing team, why not try out QR codes in your poster campaigns or website’s. You can find a useful free QR code creator here. They add no extra cost to your campaign and could provide you with a little extra traffic.

If you need help with QR code creation, marketing strategies or general advice then why not get in contact with us here at Network Intellect for some helpful advice.

This article was posted by Peter

He built his first website in his teens and has an inspiring passion for website creation and development.

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