Marketing Wisdom from MozCon
Today we have tips for marketers on marketing wisdom from MozCon. This conference gave people a chance to connect with an amazing community of industry leaders. Visitors could chat with the speakers and Moz staff.
It was definitely time of forward-thinking and great opportunity to connect with interesting people from all corners of the Earth. Also, visitors could use fanfare, drink beers and make friendships.
Most of the presentations focused on analytics, content, and, of course, SEO, some significant PPC-related knowledge was dropped.
Katie Cunningham, “How to build an SEO-intent based framework for any business”
Katie, suggested on MozCon, using a simple but powerful framework to approach SEO keyword research with an eye towards intent.
- Firstly, Establish your KPI goals
- Secondly, Audit current performance
- Research keywords to discover intent-based modifiers
- Also, Strategize with an emphasis on valuable keywords
- Measure your KPIs
- Repeat in perpetuity
Finally, If you have any questions around anything, feel free to get in touch. We would love to hear from you.